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Search
Engine Optimization Services
A lot of search engine optimization services have
popped up in recent years, many which even guarantee you a top 5
listing.
After being in the Internet field for 8 years, I still cannot see
how anybody can guarantee a top spot on a search engine, especially
with over 16 million web sites out there, and with search engines
changing their algorithms as frequently as they do.
I have spoken to some SEO (Search Engine Optimization) specialists
over the phone and did not learn anything I didn't already know.
When I pressed one company for details on the techniques they used,
they started talking about Meta Keyword tags, which most experts
now believe are completely useless. And to manage my search engine
strategy, the company wanted several thousand dollars a month in
fees.
You can do SEO yourself if you have the right tools
It may be reasonable to pay thousands of dollars if it were not
possible to do effective search engine optimization yourself. But
the fact is, if you do some research and invest in the right tools,
you can still get very good rankings without the help of an overpaid
consultant. Using tools like Arelis
and Webposition
Gold, you can get similar or better results than many consultants
will get you. (I have heard that many SEO consultants use Webposition
Gold themselves to optimize web pages for their clients. You
can buy the program yourself for $149 and save a lot of money in
consulting fees.)
The two important ingredients in any SEO strategy: Keywords
and Link Popularity
If you want to do your own search engine optimization, it is important
to know that link popularity and keyword placement are probably
the two most important things in getting good search engine results.
Here are some tips on how to optimize your pages:
- Find which keywords are popular using a keyword
research tool. Pick a popular keyword phrase that is closest
to the content of your web page.
- Use the keyword(s) verbatim, in the following HTML Tags
- Title Tag
- Meta Description
- H1 tag
- bold tag
- text links
- 2-5 times in the body copy, depending on the length of the
copy
NOTE: More repetition is not better.
At a certain point, search engines penalize you for repeating
a keyword too much. Aim to using the keyword(s) 6 - 10 times
per page.
- Build link popularity for your site by exchanging links with
sites with similar content (links from unrelated sites do not
help much). To build links quickly, use a tool like Arelis
Here are two of the best search engine optimization tools you could
ask for:
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You can read a full review of this tool
here. Arelis will help you find reciprocal
link partners in record time. It will automate the whole process
of finding and contacting potential link partners, and will
even create the link pages for you. A must-have if you are
serious about getting links to your site.
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Find out more about Arelis |
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WebPosition Gold is perhaps the best known
SEO software out there. It performs three very important tasks
by 1) finding optimal keywords, 2) building optimized web
pages for you, and 3) tracking the performance of your keywords.
Read my full review.
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Find out more about Webposition Gold |
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