Sales Letter Tips
A sales letter should be 2-15 pages in most cases. The best way to study its components is to read as many good sales letters as you can get your hands on. I have written and read more sales letters than I care to admit, and have narrowed down the ingredients that make for a killer sales letter. Here are my sales letter tips:
1. Catchy Headline
You want to make your headline a statement or a claim. If you don't know where to start, try starting with "How." (e.g. "How I got rid of acne in one week, and you can too.")
2. Include a Story
People have been telling stories for ages. Why? Because they are compelling and they draw readers in. So my second sales letter tip is to use a story in your copy.
3. Bullet Points
They are easy to read and give you a great place to list benefits.
4. Call to Action
You need something to urge the reader to buy now, not next week or next year. Say things like "I only have 200 copies left," (and don't mention that you will be printing more), or "This is a limited time offer." You get the picture.
5. Use Bonuses
Make the potential buyer believe they are getting a lot for the money. Include 2 or more bonuses, and make sure they are not junk, but relevant items that have value.
6. Include Testimonials
You can talk about how great your product is all day long, but it's a lot more believable if someone else says it too.
7. Guarantee
Your sales will go up if you tell people they can return the item if they are not satisfied. Sure, you will get some returns, but they are usually relatively small in comparison to the boost you will see in sales.
8. P.S.
People read postscripts, so use one or two to reiterate how great your product is, or to mention the guarantee or call to action. So my final sales letter tip is to use at least one postscript, maybe even two or three.
Keep in mind these are very quick sales letter tips. If you are writing a sales letter and do not have much experience, you should consider the following products to help you crank out a winning letter. If you are not thrilled about the "do it yourself approach," you can consider hiring someone in an online marketplace like Elance.
|
|
This is quite an ingenious product that allows you to answer a few questions and instantly generate a highly effective sales letter. It uses 39 fill-in-the-blank templates, so right off the bat you have a nice variety of sales letters to work with. Possibly the easiest way to get a good sales letter in record time.
>> Find out more about this product |
| Ad Copy Creator Pro |
 |
This is another great product that automates much of the sales writing process. You get a template-driven software program that generates a sales letter for you after you answer a series of questions and press a button.
>> Find Out More About this Product |
| Turn Words Into Cash |
|
This is a classic e-book on copywriting that includes conversations with 19 of the top copywriters in the industry. More than just a series of interviews, this book covers the groundbreaking secret techniques used by pros to make millions of dollars with their powerful copy. A must-have book for serious copywriters, containing numerous sales letter tips you may not find elsewhere.
>> Find Out More About this Product |
Learn
$300/day Adword Secrets!
|
