Yahoo Search Marketing (Formerly Overture)

Yahoo Search Marketing (formerly Overture) is a major player in the pay-per-click search engine industry. Some of you may remember that they started out as Goto.com back in 1998. Later, the company became known as Overture. More recently, the company was bought by Yahoo, which has used Overture listings on its web pages for some years prior to the purchase.

Yahoo Search Marketing reaches a large portion of active U.S. Internet users. Most of this, I suspect, comes from its placement in the Yahoo, Altavista, and the InfoSpace Network. Indeed, the best thing about Yahoo Search Marketing is its expansive reach. If you are thinking of trying pay per click advertising, then Yahoo Search Marketing is definitely one of the best places to start.

Overall, the Yahoo Search Marketing interface is very easy to follow. The reporting features are robust, and the reports you generate can be exported as a spreadsheet. Yahoo Search Marketing provides free code that you can place on your page to keep track of conversions. This code helps you immensely by keeping track of which keywords are generating the clicks, and whether those clicks are getting the results you want, whether they be sales, lead generation, or whatever else. Although some people complain that the approval process for ads is too slow, I have found that it is usually 1 or 2 days, which seems reasonable to me.

Yahoo Search Marketing has become an extremely valuable marketing tool, and I recommend it highly. If you sign up for a standard account from this link you will get a $25 credit to your account.

PROS

• Quality and volume of traffic you get is top-notch
• The interface is easy to understand
• The reporting tool is very helpful
• Free conversion tracking codes provided

CONS:

• They are not cheap. Bids start at $0.10, which is higher than other most other PPC engines.

To join Yahoo Search Marketing, there are two options. A free standard account where you can get $25 credit if you sign up from our link below, or a FastTrack account that includes expert assistance and has a $150 Signup fee.

> Sign up for a Standard Yahoo Search Marketing Account and Get $25 Credit

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