Keyword Research Tools

Keyword Research is essential if you use pay per click search engines or want to make the most of your search engine listings. The basic goal of a good keyword research tool is to provide a list of keywords that are related to your industry. You can then 1) place bids on these keywords at PPC engines and 2) use these keywords in your pages so search engine visitors will be more likely to find your site.

The following keyword research tool is free, and will help you get started:

• Overture's Search Term Suggestion Tool
  Simply enter a search term, and this keyword research tool will tell you how many people searched on that term in the last month.
  

While this free tool can help you generate a basic keyword list, serious marketers need to use advanced, professional solutions in order to create a more powerful list of keywords. These solutions are often used to find "long-tail" keywords that contain a string of several words. Using a robust list of long-tail keywords can significantly boost or even double your current traffic. The most popular keywords simply have too much competition, but the long-tail keywords are for the most part, untapped, allowing saavy marketers to get highly targetted traffic for very little money.

The two most talked about keyword research tools on the market are:

WordTracker
	I have used WordTracker many times, and find it a very handy tool for keyword research. WordTracker can generate lists instantly, allow you to export them, and even suggest common mispellings. Memberships can be purchased for a day, a week, a month, or year, making it ideal for people who want to use this tool on an as-needed basis. >> Find Out More About WordTracker

Keyword Elite
	Keyword Elite is a more recent entry into the keyword research field that is quickly gaining popularity for its ability to build massive lists with as many as 50,000 keywords in a matter of minutes. Includes tools to analyze and spy on your keyword competition. >> Find Out More About Keyword Elite

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