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Marketing Tools

Email Marketing Solutions

Internet marketers have always relied heavily on email marketing solutions to run marketing campaigns. However, the nature of email marketing has changed quite a bit over the years, with SPAM becoming a major issue and new laws being passed as a result. Today, in order to engage in email marketing, there are certain rules marketers must follow in order to be effective and ensure they are complying with the law.

If you are considering using email marketing solutions in your campaign, at a minimum, you should be aware of the following:

A marketer considering using email marketing solutions has generally two options:

  1. Use a bulk email program that runs on your computer
    This used to be the traditional way in which people sent out bulk mail, but I do not recommend this method. While I am sure there are good programs out there, I have not found very many. A lot of programs slow down your computer while the program is sending out the mail. Depending on what ISP you use, your outgoing mails might get blocked if you send out too many.

  2. Use a web-based email marketing solution
    Services like GetResponse will provide a web-based solution that you can manage from anywhere in the world. In addition, these web services offer powerful capabilities like timed autoresponders and analysis solutions to gauge how likely it is for your message to be flagged as SPAM. Web-based solutions also automatically insert opt-out codes into your messages so that you will be always be in compliance with the CAN-SPAM act. Almost every good marketer I know of these days uses a web-based program like GetResponse, and for good reason. They are powerful programs that make your email marketing campaigns easy to manage.

  3. Hire a reputable firm to handle your email marketing
    The most robust email marketing campaigns will cost a lot of money, but the price is worth it given the positive results you can get. One company we recommend for email marketing solutions is Deluxe Corporation, which is primarily a checking product provider but also has many B2B services for small businesses and financial institutions.

Top Email Marketing solutions:

 GetResponse Email Marketing solution

This is THE #1 service you should be using for your email marketing. For a small monthly fee, you can set up an unlimited number of campaigns, and you can send messages daily, weekly, or any other interval you choose. Emails can be in HTML, plain text, or a combination. Convenient video tutorials show you how to quickly use the system. I use GetReponse myself and recommend it highly.

>> Click here for more about GetResponse

 AWeber Communications

This is another highly popular email marketing solution, which is very similar to GetReponse in its features. I have not personally used AWeber, but know that it is a very popular choice used by many marketers and I feel confident recommending it as a potential email marketing solution based on the feedback I have gotten about this product.A special $1 signup promotion is available through this link.

>> Click here to sign up for $1

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