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Email Marketing Solutions

Internet marketers have always relied heavily on email marketing solutions to run marketing campaigns. However, the nature of email marketing has changed quite a bit over the years, with SPAM becoming a major issue and new laws being passed as a result. Today, in order to engage in email marketing, there are certain rules marketers must follow in order to be effective and ensure they are complying with the law.

If you are considering using email marketing solutions in your campaign, at a minimum, you should be aware of the following:

SPAM filters are now being used by a majority of Internet users. As a result, it is very important to construct the email message carefully to minimize the chance that your message will be blocked entirely.
Sending unsolicited mail can get you into trouble. Only send email to "opt-in" lists (a list of people who have agreed to be on your mailing list by filling out an online form).
the CAN-SPAM act of 2003 requires that you:
- provide an "opt-out" mechanism.
- send mail from a real email address.
- provide valid header information (In other words, you can't "spoof" your address to appear as if it was sent by someone else. And yes, there are plenty of unscrupulous people who actually resort to such tactics.)

A marketer considering using email marketing solutions has generally two options:

Use a bulk email program that runs on your computer
This used to be the traditional way in which people sent out bulk mail, but I do not recommend this method. While I am sure there are good programs out there, I have not found very many. A lot of programs slow down your computer while the program is sending out the mail. Depending on what ISP you use, your outgoing mails might get blocked if you send out too many.
Use a web-based email marketing solution
Services like GetResponse will provide a web-based solution that you can manage from anywhere in the world. In addition, these web services offer powerful capabilities like timed autoresponders and analysis solutions to gauge how likely it is for your message to be flagged as SPAM. Web-based solutions also automatically insert opt-out codes into your messages so that you will be always be in compliance with the CAN-SPAM act. Almost every good marketer I know of these days uses a web-based program like GetResponse, and for good reason. They are powerful programs that make your email marketing campaigns easy to manage.

Top Email Marketing solutions:

GetResponse Email Marketing solution

This is THE #1 service you should be using for your email marketing. For a small monthly fee, you can set up an unlimited number of campaigns, and you can send messages daily, weekly, or any other interval you choose. Emails can be in HTML, plain text, or a combination. Convenient video tutorials show you how to quickly use the system. I use GetReponse myself and recommend it highly.

>> Click here for more about GetResponse

AWeber Communications

This is another highly popular email marketing solution, which is very similar to GetReponse in its features. I have not personally used AWeber, but know that it is a very popular choice used by many marketers and I feel confident recommending it as a potential email marketing solution based on the feedback I have gotten about this product.A special $1 signup promotion is available through this link.

>> Click here to sign up for $1

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