Banner Advertising

There are generally two types of advertising:

1. Advertising to Build Awareness
   The purpose of this type of advertising is to build a brand or raise awareness about a certain company or product. The most common way this is done is through television commercials.
   
   
2. Advertising to Get Direct Results
   This is sometimes called "Direct Marketing." The purpose is to get someone to take action, such as buy a product or fill out a form. An example of this type of advertising is a sales letter.

If you are interested in raising awareness for your company or product, then banner advertising may be effective method to consider. In almost every other case, I do not consider banner advertising to be a good option. Most often, you will get very poor results. Even in the rare cases where you do get some results, if had you spent the same time and effort on another form of advertising, you probably would have gotten better results.

If you are interested in getting traffic to your site, consider these other methods before trying banner advertising.

• Pay Per Click Search Engines
  I consider this to be the quickest and most effective way to get traffic.
  
  
• Exchanging Links with Other Sites
  To do this effectively, you should use a tool like Arelis, which allows you to find up to 50 link partners at once.
  
  
• Search Engine Optimization
  Search Engines Optimization has become quite complicated, but if you use tools like WebPosition Gold, you can do this effectively and get lots of free traffic.

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