Brad Richdale Review

Brad Richdale used to be all over TV in the late 90's, touting a home-study course called "The Secrets to Money Making Now." It was one of the first business opportunity programs I purchased through an infomercial.

The program came with a series of cassettes and a couple of books. It seemed to be very similar in content to the stuff Don Lapre used to sell, involving classified ads and 900 numbers. The tapes were ok, and there was some useful information presented, such as AIDA (which stands for Attention, Interest, Decision, Action - representing some common steps in the marketing process). I learned about AIDA and similar concepts in business school as well.

I don't think the content of Brad Richdale's program was as bad as some people say it was. But the whole selling-though-classified-ads concept has been beaten to death, and I'm not sure if it works anymore. With the advent of the Internet, I decided not to try any classified ad businesses since the Internet was a much more exciting space to be in.

While I don't have a problem with Brad Richdale's course, I did not appreciate the numerous follow-up calls from pushy telemarketers. They would typically try to sell back end products for thousands of dollars. And they would say stuff like "Just put it on a credit card. Before you get your first statement, you'll definitely make your money back." Give me a break.

This all does not matter much anymore since Brad Richdale is off the airwaves and as far as I know, is not offering any products at this time. But if he ever shows up again, before buying anything from him, just know that in the past, he has delivered ok materials but also tries to sell you expensive back end products by employing rude telemarketers.